Zenith Tech

B2B Lead Generation

Zenith Tech Ad Performance Screenshot

The Challenge

Zenith Tech possessed a powerful SaaS product but struggled to get qualified meetings booked for their sales team. Previous agencies relied heavily on generic LinkedIn targeting, resulting in inflated cost per lead (CPL) and low sales engagement.


The Solution

We pivoted their lead gen strategy from LinkedIn strictly to high-intent Google Search campaigns matched with Facebook Lead Forms for precise retargeting. We utilized high-quality whitepaper lead-magnets as the hook, establishing authority immediately and drawing in only enterprise-grade prospects ready for software demonstrations.

-40%

Cost Per Lead

210

SQLs Generated

3x

Pipeline Value Lift