Apex Finance

The Challenge

Apex Finance approached us with a stagnation issue. Their customer acquisition cost (CAC) was rapidly inflating, and their traditional top-of-funnel campaigns were yielding poor lead quality. They needed an aggressive restructure to optimize their ad spend effectively.

The Solution

We tore down their existing audiences and implemented strict intent-based segmentations. We integrated direct ROI tracking into Facebook and Google, allowing our machine learning layers to exclusively target high-LTV applicants. Furthermore, we designed fresh, data-driven creatives directly addressing consumer pain points regarding financial security.